Purpose
of good design
The site's purpose is to serve the needs of the client's
customer. Technology should be used to help the site's visitors and
creators meet their goals, not to puff the designer's ego or show
off the latest fancy web tricks. We
use technology to bring our clients message to a
world-wide audience while maintaining a professional tone and a trustworthy
presentation.
Navigation
Information must be laid out in an intuitive, traditional, or easy
to see format. Clear, consistent, navigation tools must be readily
accessible. Innovations that the visitor can't figure out just frustrate
web surfers and make them decide to look elsewhere.
Graphics
Graphics should be kept small in file size, and suited to their
task in appearance. Animations
and flash have their place as attention-getters, but graphics should
be subordinate to the web site content.
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Marketing
Each web site has its own natural customer or audience. Our goal
is to make information readily accessible to that audience through
on-line and off-line methods at precisely the time the customer
needs it.
Site usage
statistics reveal important patterns by key characteristics:
- Referring
site
- Pages requested
- Files requested
- Time of day
Quality Control
Our sites are checked and double checked through several processes:
- Proofreading
and spellchecking.
- HTML verification.
- Verification
on multiple browsers.
- 100% Link
verification.
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